Bobst builds on LOUPE Americas momentum with new technology, expanded capabilities

BOBST closed a busy LOUPE Americas 2026 having used the show to demonstrate how connected, automated production is helping converters cut complexity and deliver consistent results across labels, flexible packaging, and folding carton. Customer engagement was strong throughout, with conversations centered on the proof points that matter most on the production floor: higher productivity, better quality, reduced waste and faster changeovers.

At the Bobst booth, live demonstrations of the DIGITAL MASTER 340 All-in-Line label press showed printing, embellishment and diecutting in a single pass, with inline quality control and native integration between the UV inkjet digital engine and the automated flexo and converting modules. Alongside it, visitors explored application-driven solutions across every substrate and saw how the all-in-one digital platform works.

Following the show, Bobst invites converters to continue the LOUPE momentum by visiting its Competence Center in Atlanta and its West Coast Demo Center. Here, the technologies seen in Chicago are available for live demonstration, trials, training, and application development.

“LOUPE gave us three days of honest conversations about what converters are really up against, and our work starts when the show ends,” explains John Ferreira, VP of sales, Flexible Packaging & Labels, Bobst. “Everything we demonstrated in Chicago is now waiting in Atlanta, where customers can put it to work against their own applications. That is how a conversation on a booth becomes a validated solution on a production floor, and it is why we keep investing in the technology and the people that close that gap.”